The UK residents who love eating Kit-Kat bars now have the opportunity to unwrap a GPS device that Nestle intends to use to find out who they are and offer them a prize. This brings back the memories of the 1971 film Willy Wonka and the Chocolate Factory, which tells Charlie Bucket’s story who is one of the winners of a golden ticket that allows him and other four kids from other countries of the world to visit Willy Wonka’s tightly guarded chocolate factory.
According to Nestle, it is the first company to market its chocolate candies using a GPS based promotion, which is dubbed “We Will Find You”. The company will place a bar that is GPS enabled inside four Kit-Kat candy versions. The York press newspaper reports that the Kit-Kat candy containing the GPS device will appear just like regular Kit-Kat bars. When the person who has bought the bar opens the wrapper by pulling a tab, he or she will activate the device and this will notify the candy maker. Read the full story